A Journey of Discovery

Marty Cagan, founder of the Silicon Valley Product Group and a popular writer and speaker on the craft of product, says, famously, “the job of product management is to discover a product that is usable, valuable, and feasible.” Cagan has written extensively on the meaning of usable, valuable, and feasible. Product professionals around the world have embraced that triad in their work. While those three adjectives are certainly worth considering,…

Continue Reading

A Hero’s Journey: Shifting From Projects to Products

You are smart and competent. You work in some department, for some organization that requires innovation. Maybe it’s a content publisher, or a manufacturer of medical devices, or a legal services firm. Something like that. So you and your team come up with this idea for an innovative thing. The thing is digital, social, mobile, and it will revolutionize how you find and acquire customers—plus millennials will love it. Something like that.…

Continue Reading

Don’t Believe the Hype

A couple years ago, as we heard about innovations in autonomous driving technology, I found myself daydreaming about what this technology would mean for our culture and my own life.  “I bet my own kids are the last generation of American teenagers who will go through that archetypical rite of passage of learning to drive!,” I thought. “In less than a decade, we’ll all be hauled around in brilliant, peppy…

Continue Reading