Sketching as Work

Earlier this week I led a group of Product, Technology, and Experience pros through a lengthy session to plan some challenging work to unify a diverse product portfolio. Several weeks ago, another group and I planned ways to improve an important business challenge: increasing renewals for a critical product line. In both sessions, I asked the teams to do something that might have seemed frivolous: I asked them to draw…

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A Working Definition of Digital Content Management

Been thinking lately about an enduring challenge for digital product teams: content management. So much of the problem–like so many problems–is definitional. So let’s propose a definition: “Web content management comprises the set of tools and practices by which the appropriate experts throughout the organization are able to create and update the online content that they care about, according to their own priorities and schedules, without specialized technical or design…

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Web content and time

Digital content changes over time, in a way other media content does not. Unlike a book, a brochure, a clay pot, or a piece of film, users expect web content to be easily and regularly revised. (Side note: this is why “under construction” pages, so popular in the 90s, with their cute icons of little construction workers, were basically pointless. All digital experiences are, in some way, “under construction.”) Therefore,…

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